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Mental Health Services

The mental health market is defined as treatment services for mental and emotional health and psychiatric care for individuals of all ages. Mental health services are provided by a wide array of professionals, including certified counselors, psychiatrists, psychologists, neurologists, and social workers. The mental health market is facing new challenges – continued cost pressures on Medicare, Medicaid, and government programs; a shift to value-based care financing models; increased consolidation of health systems; and a push towards tech-enabled, consumer-led interventions. While these challenges may seem immense, the mental health market has experienced numerous shifts over the years from the move to managed care to increased community-based care. Organizations that can adapt to these changes are most likely to succeed.


In early October 2026, the Centers for Medicare & Medicaid Services (CMS) announced new standardized mental health parity reporting templates for state Medicaid programs and Children’s Health Insurance Programs (CHIP). The templates are designed to help states and their contracted managed care plans document compliance with federal requirements that mental health and substance use disorder coverage be comparable to medical and surgical coverage. Use of the templates is currently voluntary, but CMS encourages states and… Read