Gettysburg, Pa. (August 4, 2022) — Advocate’s Diane Gould President and Chief Executive Officer (CEO), Danielle Dunn, LMHC, Vice President of Integrated Clinical Services and Brenda Miele Soares, MSW, LICSW, Senior Vice President, Behavioral Health Services, will present Improving Quality And Strengthening The Bottom Line — The Advocates Case Study at the August 11 OPEN MINDS Circle Elite Virtual Executive Roundtable. The speakers will present the strategies Advocates applied to increase revenue, quality of care, and return on investment at their mental health and substance use clinics.

“The pandemic has led to an industry-wide lean period as funding begins to end and consumer usage remains down” noted Monica E. Oss, chief executive officer of OPEN MINDS. “This is why it is more important than ever for clinics to eliminate wastage, focus on efficiency and long-term planning, and align their operational plans to effect positive change.”

This discussion will explore concepts and strategies provider organizations can implement as “turnaround” strategies involving clinical operations, infrastructure, and revenue management. The speakers will share the strategies and results, as well as best practices for outside organizations looking to replicate the model.

Advocates is a non-profit human services agency with a broad range of services throughout Central and Eastern Massachusetts, including four outpatient mental health and substance use clinics serving 8,000 children, adults, and families each year. Executive Attendees will learn about aligning operations and finance to effect positive change, planning for long-term growth to ensure program fidelity, and evaluating data to refine service offerings.

To register for the August 11 event, visit

Diane Gould is President and CEO of Advocates, a non-profit human services agency that provides community-based services throughout Massachusetts. For more than 35 years, Ms. Gould has held clinical and leadership roles at Advocates and directed a broad range of clinical, residential, and support services that promote empowerment, inclusion, and health equity. Throughout her career, she has worked to build diverse, inclusive community coalitions that address mental health and social service needs. Ms. Gould holds a Master of Social Work degree from Simmons College, and she earned a Bachelor of Arts degree from the University of Massachusetts with a concentration in English and women’s studies.

Danielle Dunn has a master’s degree in counseling psychology from Framingham State University.  She is a licensed mental health counselor in the state of Massachusetts.  Ms. Dunn has more than 15 years’ experience as a psychotherapist and has spent much of her career specializing in trauma services. Her experience includes community counseling, residential programs, and program leadership. She is currently the VP of Integrated Clinical Services at Advocates.

Brenda Miele Soares MSW, LICSW, is the Senior Vice President of Behavioral Health Services at Advocates. Ms. Miele Soares has worked in community mental health and substance use recovery agencies since 1985. She has been employed with Advocates since 1990 and she is currently overseeing the clinical and administrative operation of the Behavioral Health Services. She oversees residential and outreach services for men and women funded by the Department of Mental Health as well as services for Deaf or Hard of Hearing individuals. She opened the first in Massachusetts’ Deaf Respite program.  In addition, she also oversees federal housing programs, crisis stabilization program, two social model substance use recovery programs, four outpatient clinics, a forensic mental health team that provides behavioral health services for inmates at the Worcester County Jail and House of Correction, Emergency Services Program for 31 cities and towns, Integrated Care Management Teams, Co-Response Jail Diversion Programs and jail and prison re-entry services.

The August 11 Circle Elite Executive Roundtable is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each one-hour briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. Once an exclusive benefit to Elite members of the OPEN MINDS Circle, these impactful sessions are now available to all OPEN MINDS subscribers and available on demand.

OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

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