GETTYSBURG, Pa. (May 23, 2021) – On May 27 at 1:00 pm ET, OPEN MINDS will host the executive web forum, Building Your Diversification Strategy: How To Assess & Develop New Service Lines, for elite member only. This executive web forum, featuring OPEN MINDS Senior Associate Joe Naughton-Travers, will discuss developing a new service line from analysis of current services to successful processes for diversification and development. OPEN MINDS Circle elite members can send their questions about diversification strategies to Mr. Naughton-Travers before the session at

“Executives of provider organizations have two choices,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “They can conduct business as usual, which commits many of them to a declining share of traditional services delivered through traditional modalities, or they can rethink services and business models for the new era of digitally savvy, highly involved, and data-driven customers. One approach will deliver the advantage, and the other won’t.”

Executive attendees will learn about:

  • Service line portfolio analysis
  • Researching service line opportunities
  • Prioritizing diversification options

Joe Naughton-Travers, Ed.M. has more than 30 years of experience in the health and human service field. During his tenure as a Senior Associate with OPEN MINDS since 1998, he has served as lead of dozens of client initiatives, served as editor of OPEN MINDS publications, and is the author of many groundbreaking articles and presentations.

To register for this event, visit:

The May 27 executive web forum—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Cory Thornton, Managing Editor, Market Intelligence, OPEN MINDS, at 717-334-1329 or

 is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at

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