GETTYSBURG, Pa. (February 21, 2021) – On February 25 at 1:00 pm ET, OPEN MINDS will host the executive web forum, ‘Why Don’t You Have Online Scheduling?’ & Other Questions That Diminish Your Competitive Advantage, for executives of health and human service organizations. This executive web forum, featuring OPEN MINDS Vice President Rob Hickernell, will discuss how to get that strategic advantage by using the following digital tools to improve business processes and marketing effectiveness.

“Over the past decade, the role of technology has moved from transactional to strategic,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “The issue is that interest and participation in the technology planning process has been either limited, or underinformed. The most competitive organizations must build a strategy around the digital tools preferred by consumers and payers alike.”

Executive attendees will learn about:

  • Online scheduling
  • Digital patient intake process/check-in
  • Customer service bot
  • Google my business listing
  • Use of Google analytics and other analytics packages
  • Social media presence, including YouTube – the #2 search engine in the world
  • Use of content marketing for lead generation

The February 25 executive web forum—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Cory Thornton, Managing Editor, Market Intelligence, OPEN MINDS, at 717-334-1329 or

 is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at


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