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Gettysburg, PA (May 7, 2023) — On Tuesday, August 15, 2023, How To Develop A New Service Line: The OPEN MINDS 2023 Seminar On Building A Diversification Strategy & Conducting A Feasibility Analysis, will be presented live from 1:30 pm to 4:30 pm PST at The 2023 OPEN MINDS Management Best Practices Institute in Long Beach, California.

Consumer expectations and financial models are changing. Organizational success is dependent on two essential skills (1) the ability to evaluate and modify current services and (2) the ability to develop new services that can meet the challenges of a changing market.

This half-day event will offer an in-depth review of key competencies every executive needs to know about developing a new service line, strategies for current service line analysis, and the strategic determination process for diversification.

Led by OPEN MINDS Senior Associates, Joseph P. Naughton-Travers, EdM, and Deanne Cornette, MHA, GPC, the seminar will cover:

  • Creating a structured approach for selecting new services for your organization while ensuring they are financially sustainable
  • Developing a costing model for launching new services
  • Creating a structured service line feasibility analysis and development process

Joseph P. Naughton-Travers, Ed.M., Senior Associate at OPEN MINDS, has more than 30 years of experience in the health and human services field with significant expertise in service line assessment and development. Mr. Naughton-Travers started his career as a behavioral health clinician, working in both child welfare and community mental health clinic settings. He has also held multiple senior positions for community-based mental health organizations and programs. In his tenure with OPEN MINDS, Mr. Naughton-Travers has led dozens of client initiatives for service line expansion, served as editor of OPEN MINDS publications, and is the author of many groundbreaking articles and presentations.

Deanne Cornette, MHA, GPC, Senior Associate at OPEN MINDS, brings over 20 years of experience in the behavioral health field. Ms. Cornette offers noted expertise in strategic planning, grant writing, and revenue development. Previously, Ms. Cornette was the Vice President of Strategic Development for Tampa Family Health Centers, a Federally Qualified Healthcare Center.

She has also served as Counsel for Strategic Development at the Agency for Community Treatment Services, Inc. and as Vice President of Business Development for Gracepoint. Her portfolio includes a wide array of awards from a multitude of agencies including, but not limited to SAMHSA, HUD, Centers for Medicaid, and the Department of Transportation, and collaborations with private, non-profit and government entities.

How To Develop A New Service Line: The OPEN MINDS 2023 Seminar On Building A Diversification Strategy & Conducting A Feasibility Analysis will be held during The 2023 OPEN MINDS Management Best Practices Institute in Long Beach, CA at the Hilton Long Beach Hotel.

The 2023 OPEN MINDS Management Best Practices Institute, held August 15 through 17, is a 3-day deep dive into operational, financial, and performance best practices plus “must-have” competencies every executive needs to take their organization to the next level.

Register today for this premier institute at The seminar registration is included with the All-Access Institute Pass to The 2023 OPEN MINDS Management Best Practices Institute.

Registration cost is included in Elite-level memberships to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team at 717-334-1329 or

Institute Partners:

  • Premier Partners:  NephU, Netsmart, NextGen Healthcare, PsychU, Qualifacts
  • Gold Partners: Alera Health (Formerly Blaze Advisors), ContinuumCloud, Core Solutions, Inc., Otsuka Market Access, Streamline Healthcare Solutions
  • Affiliate Education Sponsors: 5e Analytics, Awake Labs, Carelon, Cantata Health Solutions, CCNY Inc., Concord Technologies, DrFirst, Eleos Health, eVero, Evernorth, Genoa Healthcare, Health Information Management Systems (HiMS), Humana Healthy Horizons, Inovalon, Integrative, Iris Telehealth, Janssen Pharmaceuticals, Kipu Health, Kiriworks, Lucet, Millin Associates, Owl, Sigmund Software, Terrapin Pharmacy, Therapy Brands, Waypoint Interactive, ZMark Health


OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

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