GETTYSBURG, Pa. (April 25, 2021) – On April 29 at 1:00 pm ET, OPEN MINDS will host the executive web forum, How To Build Win-Win Payer Partnerships: Marketing, Negotiating & Contracting With Health Plans, for executives of health and human service organizations. This executive web forum, featuring OPEN MINDS Vice President, Richard Louis, and Senior Associate, Cathy Gilbert, will discuss the fundamentals of developing outreach and engagement with payers.

“The role of the leader is to build financially sustainable model,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “This means negotiating payer relationships that maximize your strengths. The demand for health and human services isn’t going away, but your delivery and financing systems must be built with payer needs in mind.”

Across the country, payers are successfully delivering treatment services to large populations and saving money by leaning into value-based reimbursement (VBR). This type of contracting isn’t going anywhere, and executives of provider organizations must find a way to position themselves to work closely with payers in this space. This executive web forum will help position executives to build payer relationships, “sell” their service line value, and negotiate the contracts.

Executive attendees will learn about:

  • Starting strategic conversations with health plans
  • Demonstrating your organization’s value in way that will capture health plan’s interest
  • Securing and optimizing service agreements with health plans

Richard Louis, III has extensive experience as a behavioral health administrator, business development specialist and innovator of new service lines.  Before joining OPEN MINDS, Mr. Louis was the Director of Development For – Behavior & Addiction Medicine at Southern California Healthcare Systems Inc of Prospect Medical. He was involved with projects focused on health care integration, new service lines, and health plan contract development.

Cathy Gilbert is an executive with over twenty years of experience in the health care industry including non-profit, government, and private insurance with ten years progressively higher-level experience in provider networks in the behavioral health arena.

To register for this event, visit:

The April 29 executive web forum—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Cory Thornton, Managing Editor, Market Intelligence, OPEN MINDS, at 717-334-1329 or


OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness. Learn more at

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