Gettysburg, Pa. (May 31, 2022) — On Tuesday, October 4, 2022, from 1:00 p.m. – 4:30 p.m. ET, OPEN MINDS will present live, “How To Develop A New Service Line: An OPEN MINDS Executive Seminar On Diversification Strategies, Feasibility Analysis & Successful New Service Development.” This executive seminar is designed for any specialty provider organization executive who is considering expanding into new markets or growing their existing services.

In the current environment of changing consumer expectations and new financial models, one essential skill that all executives need to master is the ability to evaluate and modify current services and develop new services to meet the challenges, become financially sustainable, and be relevant to consumers.

In this exciting session, led by OPEN MINDS Senior Associate, Joseph P. Naughton-Travers, EdM, and Executive Vice President Kim Bond, MS, LMFT, we will review everything you need to know about developing a new service line starting with analyzing your current service lines to determine strategic options for diversification. Executive attendees will learn how to:

  • Create a structured approach for selecting new services for your organization while ensuring they are financially sustainable
  • Develop a costing model for launching new services
  • Create a structured service line feasibility analysis and development process

Joe Naughton-Travers, Ed.M. has more than 30 years of experience in the health and human service field. During his tenure as a Senior Associate with OPEN MINDS since 1998, he has served as lead of dozens of client initiatives, served as editor of OPEN MINDS publications, and is the author of many groundbreaking articles and presentations.

Kimberly Bond, MS, LMFT, brings over thirty years of experience providing behavioral health treatment in the public and community settings to the OPEN MINDS team. She currently serves as the Executive Vice President, Payer/Provider Market. In this role, Ms. Bond provides executive oversight and leadership to all Provider and Payer client engagements for OPEN MINDS.

This seminar will be held in conjunction with The OPEN MINDS Executive Leadership Retreat which runs from October 4 to October 6, 2022, at The Wyndham Gettysburg in Gettysburg, Pennsylvania. This retreat is designed to provide health and human service leaders with the strategy insights, business practice models, and personal resiliency tools they need to tackle the unique challenges of a changing health and human service market in the “next normal.”

For more information and to register for this exclusive institute, visit

Individual registrations for the seminars are available for $125 at The All-Access Institute Pass to the 2022 OPEN MINDS Management Best Practices Institute includes both seminars.

Registration cost is included in Elite-level subscriptions to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team, at 717-334-1329 or


OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

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