(October 24, 2021) – On Thursday, February 17, 2022 from 9:00 a.m. – 12:30 p.m. ET, OPEN MINDS will present, “Maximizing Revenue, Aligning Internal Growth Strategy & Succeeding In Value-Based Care: The OPEN MINDS Seminar On Marketing Strategy” during The 2022 OPEN MINDS Performance Management Institute. This seminar will provide executives with the tools to develop a successful marketing plan to lead their organizations to sustainability in the “next normal” and will be led by OPEN MINDS Chief Marketing Officer, Tim Snyder Jr. and Senior Associate Erin Pressel.

“As the current market continues to evolve, a marketing plan is an essential road map to ensure your organization stays the course and does not get left behind,” said Mr. Snyder. “Our seminar will be a hands-on learning experience that will provide you the tools you need to walk away and set your plan in motion.” Ms. Pressel added, “Incorporating marketing objectives and developing action plans to achieve each objective is a necessary component of company strategy. Identifying and communicating those objectives and plans to staff effectively create positive outcomes.”

Given that marketing, and a targeted market plan, is an essential tool for sustainability and provides your organization with a competitive edge, you cannot miss this half-day session that will include access to OPEN MINDS’ signature marketing planning process and tools. The session will also provide components to develop a marketing budget, including revenue forecasting, expense budgeting, and an examination of return-on-investment (ROI).

Mr. Snyder brings a unique combination of marketing, business development, and online media expertise to OPEN MINDS. Since joining our team in 2008, Mr. Snyder has led dozens of strategic marketing and sales-focused projects, including comprehensive product launch initiatives, corporate re-branding/positioning projects, and website/online marketing programs for some of the largest and most influential pharmaceutical and technology organizations in the health and human service field.

Ms. Pressel brings over 15 years of experience in the health and human services field to the OPEN MINDS team, with expertise in marketing and communications, business development and implementation of growth strategies, and strategic planning. Prior to joining OPEN MINDS, Ms. Pressel served as the Chief Strategy & Business Development Officer for Gaudenzia, an addiction treatment organization. In this role, Ms. Pressel was responsible for all aspects of strategy and business development near 100 programs across four states.

The 2022 OPEN MINDS Performance Management Institute will run from February 15-17, 2022, at Sheraton Sand Key Resort in Clearwater Beach, Florida. This institute is the only event that provides tools executives need to manage performance in this time of transition—focused specifically on the needs of executives in health and human service organizations serving consumers with complex needs and chronic conditions.

For more information and to register for this exclusive institute, visit https://performance.openminds.com/.

Individual registrations for the seminars are available for $125 at https://openminds.com/register-now-tai2/. The All-Access Institute Pass to The 2021 OPEN MINDS Technology & Analytics Institute includes both seminars.

Registration cost is included in Elite-level subscriptions to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team, at 717-334-1329 or events@openminds.com.


OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit https://openminds.com/live-mbpi/ for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at events@openminds.com or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer

Login to access The OPEN MINDS Circle Library. Not a member? Create your free account now!