OPEN MINDS Announces Signature Marketing & Branding Strategy Seminars For 2024
Gettysburg, PA. (January 28, 2024) — On June 18th, OPEN MINDS will offer two half-day seminars designed to be dedicated to building competitive marketing and branding strategy for organizations serving complex consumers at The 2024 OPEN MINDS Strategy & Innovation Institute in New Orleans.
The morning will kick off with Creating Growth Strategies To Maximize Revenue & Scale: The 2024 OPEN MINDS Best Practice Marketing Seminar led by OPEN MINDS Executive Vice President, Nicole Garris. This seminar, designed specifically for specialty provider organizations, teaches executives how to create a solid but flexible marketing plan informed by deep market analysis and aligned with long-term organizational goals.
Then later in the same day, we dive into strategies for Building A Stronger Brand & Reputation – Best Practice Brand Management: The 2024 OPEN MINDS Seminar with Alla Clancy, MPA:HA, Senior Associate, OPEN MINDS. This in-depth seminar will offer strategies for aligning your brand with organizational strategy, using market research to measure and examine your competitive brand advantage, transforming your ideal brand perception into a reality for consumers.
The seminars are a key part of The 2024 OPEN MINDS Strategy & Innovation Institute agenda. The institute, held June 18 – 20 at The Hilton New Orleans Riverside, is considered the go-to executive event for translating strategic vision into integrated, market-driven service portfolio for organizations serving consumers with complex needs.
Register today for this premier institute at openminds.regfox.com/the-2024-open-minds-strategy-innovation-institute. Registrations for the seminars are included with the All-Access Institute Pass to The 2024 OPEN MINDS Strategy & Innovation Institute.
Registration cost is included in with membership to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team at 717-334-1329 or events@openminds.com.
About the presenters:
- Nicole Garris, Executive Vice President, OPEN MINDS, brings a wide variety of expertise to the OPEN MINDS team, including an extensive background in marketing, creative direction, and brand development and management. In addition to a multitude of experience in digital, traditional and social media marketing, she has years of experience as a graphic designer. She currently serves as a Senior Associate for OPEN MINDS.
Ms. Garris helped earn the 2017 Silver Healthcare Marketing Impact Award for PsychU’s 2016 Stigma Campaign. She also grew subscribers of PsychU.org from 2,500 to 36,000+ in 3.5 years through developing and executing comprehensive marketing plans.
- Alla Clancy, MPA:HA, Senior Associate, OPEN MINDS, is a dynamic and results-driven marketing professional with over 10 years of experience in powering company growth through creative and innovative marketing strategies. Before joining OPEN MINDS, Ms. Clancy served as a Freelance Marketing Consultant, as the Associate Director of Marketing for Alimera Sciences, as the Senior Solutions Marketing Manager for Nuance Communications, among other roles across the healthcare and science industries.
Institute Partners:
- Premier Partners: NephU, Netsmart, NextGen Healthcare, PsychU, Qualifacts
- Gold Partners: Alera Health, ContinuumCloud, Core Solutions, Inc, Easterseals Midwest, Easterseals UCP – North Carolina & Virginia, LifeSkills, Project HOME, Volunteers Of America
- Affiliate Education Sponsors: 5e Analytics, Altruix Pharmacy, Augintel, Brightside Health, Cantata Health Solutions, Carelon Behavioral Health, CCNY Inc., Eleos Health, Evernorth, eVero, Exym, Five Points Technology Group, Genoa Healthcare, Hazelden Betty Ford Foundation, Health Information Management Systems (HiMS), Humana Healthy Horizons, i3 Healthcare Solutions, iCentrix, Inovalon, Integrative, Jazz Pharmaceuticals, Inc., Mend, Millin Associates, Owl, Streamline Healthcare Solutions, The Bi Collaborativem, Therapy Brands, Waypoint Interactive, ZMark Health
About OPEN MINDS
OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.