OPEN MINDS Hosts Executive Roundtable On Building An Artificial Intelligence Optimization Strategy 

Gettysburg, PA. (September 19, 2026)— OPEN MINDS will host an executive roundtable, Artificial Intelligence Optimization (AIO): Building A Digital Presence That AI Can Find, Trust & Recommend, on September 21 at 1:00 p.m. ET. Most provider organization executives understand that search engine optimization (SEO) is essential for attracting referrals. But increasingly, consumers are turning to AI-powered search and generative tools to find information about care, services, and provider organizations. As that shift accelerates, organizations need a digital strategy designed not only to rank in traditional search results, but also to be found, understood, and recommended by AI systems. 

The session will feature Rachel Steinmetz, Executive Vice President & Chief Creative Officer at OPEN MINDS, who will present a practical framework for evaluating and improving an organization’s visibility in AI-powered search and generative responses. 

Using real-world examples and implementation guidance, the session will outline how search is evolving beyond traditional SEO, the complementary roles of generative engine optimization (GEO), answer engine optimization (AEO), and artificial intelligence optimization (AIO), and how organizations can strengthen their digital presence so AI systems can more easily find, interpret, trust, and recommend their services. 

“For provider organizations that rely on referrals to fill their programs and make their numbers, the shift in how consumers find information requires a corresponding shift in marketing strategy,” said Monica E. Oss, Chief Executive Officer of OPEN MINDS. “Executives who want to compete for referrals need a strategy built for this new reality.” 

Attendees will gain practical insight into evolving an existing SEO strategy into an integrated SEO, GEO, AEO, and AIO approach designed to strengthen digital visibility and position their organizations to compete for referrals as search behavior changes. 

This executive roundtable is part of the ongoing OPEN MINDS series designed to provide senior leaders with practical, case-based strategies for operational excellence and sustainable growth.   

Registration information is available at: Artificial Intelligence Optimization (AIO): Building A Digital Presence That AI Can Find, Trust & Recommend  

About OPEN MINDS   

OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. The OPEN MINDS mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness. Learn more at https://www.openminds.com.