OPEN MINDS & HillsidesCares Partner For Free Virtual Event On Service Expansion, Health Plan Contracting & Strategic Repositioning For California’s Evolving Value-Based Market
Gettysburg, Pa. (March 6, 2022) – With the launch of CalAIM in January, the health and human services landscape is changing in California. On Thursday, March 17, Garret Zabel, MS and Lucy Garcia, MPH will discuss how HillsidesCares implemented an organizational shift and leveraged existing programs to develop new health plan partnerships in the OPEN MINDS weekly Circle Elite Executive Roundtable, HillsidesCares Case Study: Service Expansion, Health Plan Contracting & Strategic Repositioning for California’s Evolving Value-Based Market. The session, which will be moderated by OPEN MINDS Vice President – Western Region, Richard Louis, III, will begin at 1:00 pm ET and will be available the following day. This virtual presentation is part of the 2022 OPEN MINDS Quarterly Series on California and CalAIM and is being offered to OPEN MINDS Circle Subscribers.
“Provider organizations in the California health and human services market are at a critical point.” Monica Oss, chief executive officer of OPEN MINDS noted. “There are many paths to take, the first step for executive leadership is to assess your organization’s readiness.”
The Hillsides Cares executives will discuss their organization’s strategy and journey as a non-profit children’s services provider in Los Angeles County to enter the health plan/managed care market. They will share insights into the development of new health plan partnerships that leverage existing county contracted service lines as part of the organization’s sustainability and growth planning in a swiftly evolving managed care and value-based California payer market. The presentation will cover their Hope Initiative – Aetna Managed Care Plan, the Network of Care – ACES Aware Initiative, and their Community Impact Alliance. Executive attendees will learn about leadership forecasting and organizational assessment of readiness; growth strategy development for payer mix diversification and revenue to compliment traditional government funding from Medi-Cal; as well as organizational strategy for health plan market entry, including branding, marketing, website, and referral development for the new service line development of RTC, PHP, ICP, WRAP, and coordinated outpatient mental health.
Garret Zabel is the Director of Business Development for Hillsides, a multi-service non-profit agency in Los Angeles. Mr. Zabel is responsible for developing opportunities that benefit the organization’s mission, market positioning, and financial sustainability. He has oversight of public grant solicitations, commercial payer marketing and contracting, strategic partnerships, service line development, targeted referral outreach, policy reform measures, and multi-sector health initiatives. Prior to joining Hillsides, Garret worked for a social enterprise in rural Northwest Vietnam and The University of Sydney Business School.
As a Business Development Analyst, Lucy Garcia oversees the health plan contracting and relationship management process for multiple service lines, including residential and intensive outpatient programs. She supports the business office with responsibilities related to referral development, patient experience, and marketing for commercial programs. Additionally, Ms. Garcia leads market research efforts to identify new service lines for strategic positioning and growth at Hillsides. She is experienced in working with the nonprofit, public, and private sector in the healthcare field.
As OPEN MINDS Vice President – Western Region, Richard Louis, III, brings extensive experience as a behavioral health care administrator, business development specialist, and innovator of new service lines for behavioral health care organizations. His expertise in population health management program development, strategic planning, and payer mix diversification help create programs that target high cost and complex behavioral health populations.
To register for the March 17 event, visit https://attendee.gotowebinar.com/register/393650872950636303
The March 17 Circle Elite Executive Roundtable is offered free to any attendee as part of the quarterly California Series. OPEN MINDS Circle Elite Executive Roundtables—exclusive to Elite members of the OPEN MINDS Circle—are offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each one-hour briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.
About OPEN MINDS
OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.