OPEN MINDS announced it has released a new strategy toolkit—free to any health and human service provider organization serving consumers with chronic conditions and/or complex support needs. The toolkit, Strategy For the Next Normal – A Strategy & Sustainability Toolkit For Organizations Serving Consumers With Complex Needs, provides executive teams of these organizations with a roadmap to navigating the turbulent post-pandemic reentry period and preparing for success and sustainability in the next normal.

“If executives don’t have a plan for navigating the turbulence and managing sustainability in 2022, now is the time,” said OPEN MINDS CEO Monica E. Oss. “We’ve put together the market intelligence and a three-component model for health and human services organization executive teams to do just that. And we’re pleased to make this available to the field as a guide during these trying times.”

For executive teams, there are three key questions to answer—what will be the lasting pandemic-induced changes in my market? How does my organization’s service line portfolio need to evolve to be sustainable in the next normal? How does our organization need to change to be successful and sustainable? Understanding the likely long-term effects of the pandemic on their specific market is the first step. With that understanding, executive teams need to lead the development of a transformative strategy, speed innovation, and work to improve customer value. The toolkit provides a resource to do just that.

To download the Strategy For the Next Normal materials (with free registration), go to

To learn more about the OPEN MINDS Circle Market Intelligence Service, go to For questions on this service, contact Megan Carper at or 717-334-1329.

is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. Our mission is to provide payers, service provider organizations, and the technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness. Learn more at

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