Gettysburg, Pa. (December 27, 2022) — On Tuesday, June 13, 2023, OPEN MINDS will host an executive seminar at The 2023 OPEN MINDS Strategy & Innovations Institute in New Orleans, Louisiana, being held June 13 through 15. The seminar is designed to help provide health and human services organizations understand the key components in developing their brand strategy and best-practice approaches to reputation building to grow and sustain a positive perception in the community.

Your brand name is how the public views your organization. Whether your focus is on consumers seeking services, payers, or funders, standing out from the competition, or recruiting top talent, a key question for executive teams pursuing a growth strategy is how to improve the perception of their brand. Building your brand’s muscle can transform your business in a powerful way—and sustaining a positive brand perception is essential. Designed specifically for health and human services specialty provider organizations, the seminar will outline the OPEN MINDS best practices on using market research for your brand alignment; measuring and examining your competitive brand advantage; and reflecting the brand experience in your services and communications.

Building A Stronger Brand & Reputation – Best Practice Brand Management: An OPEN MINDS Seminar will be presented live on Tuesday, June 13, during The 2023 OPEN MINDS Strategy & Innovations Institute, from 1:30 pm – 4:30 pm CT by OPEN MINDS’ Emily Del Vecchio, Executive Vice President of Partnerships, and Allegra Landers, Senior Associate.

During the seminar, Ms. Del Vecchio and Ms. Landers will take an in-depth look at branding strategy and how to create meaning in your brand that will create value among your employees, stakeholders, and consumers.

With over 14 years in strategic, customer-focused, result-driven marketing in retail and behavioral health, Emily Del Vecchio brings hands-on experience to the OPEN MINDS team in behavioral health marketing, including global expansion. Most recently having served as Marketing and Communications Manger II for Cleveland Clinic, she was responsible for strategic oversight of digital lead generation campaigns in addition to new market entry. Ms. Del Vecchio received her Bachelor of Science in Business Administration for Marketing at Elon University, Elon, NC.

Allegra Landers joined OPEN MINDS after serving as Chief Marketing Officer for Concord Technologies where she was responsible for a $5 million budget, strategy development, and execution or lead generation and engagement. Ms. Landers served as Director of Marketing for Qualifacts Systems, Inc., as well as Marketing Director for HealthTeacher, Inc. Ms. Landers received her Bachelor of Science with double major in cognitive studies and music and is currently pursuing her MBA at Middle Tennessee State University.

The seminar will be held on June 13th at the Hilton New Orleans Riverside, New Orleans, Louisiana during The 2023 OPEN MINDS Strategy & Innovations Institute. The institute, held June 13 through 15, explores competitive strategies and program innovations that fuel growth and improve outcomes for the most complex consumers.

Register today for this premier institute at The seminar registration is included with the All-Access Institute Pass to The 2023 OPEN MINDS Strategy & Innovations Institute.

Registration cost is included in Elite-level subscriptions to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team at 717-334-1329 or

OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

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