Gettysburg, Pa. (November 27, 2022) — On Tuesday, June 13, 2023, OPEN MINDS will host an executive seminar at The 2023 OPEN MINDS Strategy & Innovations Institute in New Orleans, Louisiana, being held June 13 through 15. The seminar is designed to help provide health and human services organization leadership in developing the best marketing approach to maximize revenue and gain scale in the health and human services field.

As the market shifts to higher engagement in value-based reimbursements, provider organization approaches to sales and marketing—both the plan and the team—must align with their overall strategic growth plan. This half-day seminar arms executive attendees with the skills to create a marketing plan that is both solid and flexible to position your organization with a competitive advantage in an ever-shifting marketplace. Designed specifically for health and human services specialty provider organizations, the seminar will outline the OPEN MINDS proprietary marketing planning process that provides the strategy and tools for sustainability and growth.

Creating Growth Strategies To Maximize Revenue & Scale: The OPEN MINDS Best Practice Marketing Seminar will be presented live on Tuesday, June 13, during The 2023 OPEN MINDS Strategy & Innovations Institute, from 9:00 am – 12:30 pm CT by OPEN MINDS’ Emily Del Vecchio, Executive Vice President of Partnerships, and Allegra Landers, Senior Associate.

During the seminar, Ms. Del Vecchio and Ms. Landers will provide a step-by-step process for creating a successful marketing plan and how to implement it. Attendees will gain insights and access to signature marketing planning process and tools. The session will outline the components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment.

With over 14 years in strategic, customer-focused, result-driven marketing in retail and behavioral health, Emily Del Vecchio brings hands-on experience to the OPEN MINDS team in behavioral health marketing, including global expansion. Most recently having served as Marketing and Communications Manger II for Cleveland Clinic, she was responsible for strategic oversight of digital lead generation campaigns in addition to new market entry. Ms. Del Vecchio received her Bachelor of Science in Business Administration for Marketing at Elon University, Elon, NC.

Allegra Landers joined OPEN MINDS after serving as Chief Marketing Officer for Concord Technologies where she was responsible for a $5 million budget, strategy development, and execution or lead generation and engagement. Ms. Landers served as Director of Marketing for Qualifacts Systems, Inc., as well as Marketing Director for HealthTeacher, Inc. Ms. Landers received her Bachelor of Science with double major in cognitive studies and music and is currently pursuing her MBA at Middle Tennessee State University.

The seminar will be held on June 13th at the Hilton New Orleans Riverside, New Orleans, Louisiana during The 2023 OPEN MINDS Strategy & Innovations Institute. The institute, held June 13 through 15, explores competitive strategies and program innovations that fuel growth and improve outcomes for the most complex consumers.

Register today for this premier institute at https://openminds.com/register-now-sii/. The seminar registration is included with the All-Access Institute Pass to The 2023 OPEN MINDS Strategy & Innovations Institute..

Registration cost is included in Elite-level subscriptions to the OPEN MINDS Circle market intelligence service. For more information on the program, sponsorship opportunities, or media inquiries, contact the Executive Education & Events team at 717-334-1329 or events@openminds.com.

ABOUT OPEN MINDS
OPEN MINDS is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

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