GETTYSBURG, Pa. (August 15, 2021) – On August 19 at 1:00 pm ET, OPEN MINDS will host the Private Roundtable for Elite members, Virtual Marketing Strategy For A New Era Of Service Delivery, for executives of health and human service organizations. This Private Roundtable will feature OPEN MINDS Vice President of Business Development, Emily Korns and Executive Vice President Marketing Services, John Seymour who discuss how to build a virtual marketing strategy.
“COVID-19 accelerated the increasing demand for virtual services,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “Consumers expect everything to be available virtually. This includes finding your services, scheduling an appointment, and having a video consultation. In a world where online presence is vital to maximizing customer capture, maximizing profit may require rethinking your organization’s virtual strategy.”
Not having an effective virtual presence can render your organization irrelevant in 2021. Is your website easy to find and navigate? Are you relaying the information that your customers are looking for? Your virtual presence needs to reflect the values and needs of your customers if you want to convert “clicks” into leads. In this Private Roundtable for Elite members, OPEN MINDS Vice President of Business Development, Emily Korns, and Executive Vice President of Marketing Services, John Seymour, will discuss how to build a virtual marketing strategy.
Executive attendees will learn:
- Why your website matters
- How to build an online brand that attracts new consumers
- How to drive traffic to your website through content marketing
- How to leverage traditional, non-digital media to boost online success
Emily Korns, MBA, RDN brings nearly 20 years of health care marketing and communications experience to OPEN MINDS. Having started her career as a Program Manager for the Allegheny County Health Department where she developed and delivered behavior change and education programs designed to prevent chronic disease in vulnerable populations throughout greater Pittsburgh, PA. Ms. Korns brings a similar focus on population health, wellness, and nutrition expertise to OPEN MINDS.
John Seymour brings a wealth of experience in strategy, development, M&A, and marketing in the healthcare, consumer packaged goods, and for-profit education industries to OPEN MINDS. Mr. Seymour has deep expertise in market assessment/development and new product launches. Additionally, Mr. Seymour is accomplished in M&A transactions and turn-arounds, which he leverages to expand the business footprint, increase revenue, and revitalize businesses.
To register for this event, visit: https://register.gotowebinar.com/register/2424847967260106765
The August 19 Private Roundtable for Elite members—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.
For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or firstname.lastname@example.org.
About OPEN MINDS
OPEN MINDS is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at www.openminds.com.