GETTYSBURG, Pa. (August 15, 2021) – On August 19 at 1:00 pm ET, OPEN MINDS will host the Private Roundtable for Elite members, Virtual Marketing Strategy For A New Era Of Service Delivery, for executives of health and human service organizations. This Private Roundtable will feature OPEN MINDS Vice President of Business Development, Emily Korns and Executive Vice President Marketing Services, John Seymour who discuss how to build a virtual marketing strategy.

“COVID-19 accelerated the increasing demand for virtual services,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “Consumers expect everything to be available virtually. This includes finding your services, scheduling an appointment, and having a video consultation. In a world where online presence is vital to maximizing customer capture, maximizing profit may require rethinking your organization’s virtual strategy.”

Not having an effective virtual presence can render your organization irrelevant in 2021. Is your website easy to find and navigate? Are you relaying the information that your customers are looking for? Your virtual presence needs to reflect the values and needs of your customers if you want to convert “clicks” into leads. In this Private Roundtable for Elite members, OPEN MINDS Vice President of Business Development, Emily Korns, and Executive Vice President of Marketing Services, John Seymour, will discuss how to build a virtual marketing strategy.

Executive attendees will learn:

  • Why your website matters
  • How to build an online brand that attracts new consumers
  • How to drive traffic to your website through content marketing
  • How to leverage traditional, non-digital media to boost online success

Emily Korns, MBA, RDN brings nearly 20 years of health care marketing and communications experience to OPEN MINDS. Having started her career as a Program Manager for the Allegheny County Health Department where she developed and delivered behavior change and education programs designed to prevent chronic disease in vulnerable populations throughout greater Pittsburgh, PA. Ms. Korns brings a similar focus on population health, wellness, and nutrition expertise to OPEN MINDS.

John Seymour brings a wealth of experience in strategy, development, M&A, and marketing in the healthcare, consumer packaged goods, and for-profit education industries to OPEN MINDS. Mr. Seymour has deep expertise in market assessment/development and new product launches. Additionally, Mr. Seymour is accomplished in M&A transactions and turn-arounds, which he leverages to expand the business footprint, increase revenue, and revitalize businesses.

To register for this event, visit: https://register.gotowebinar.com/register/2424847967260106765

The August 19 Private Roundtable for Elite members—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or sbase@openminds.com.

About OPEN MINDS
OPEN MINDS
 is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at www.openminds.com.

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit https://openminds.com/live-mbpi/ for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at events@openminds.com or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer
OPEN MINDS

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