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Boston, Massachusetts-based Iora Health is entering the North Carolina market with two locations in Charlotte and three in the Piedmont Triad. Iora provides primary care for Medicare consumers who are 65 years and older. The locations in Charlotte began seeing consumers on September 30 and October 7, 2019. With these North Carolina practices, Iora now operates in 10 states. 

Iora seeks to change the way health care is delivered—going with a value-based model rather than a fee-for-service setup. According to Adrienne Ojo, director of market operations in North Carolina, operating as a fee-for-service . . .

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