Deciding What’s Next

New provider organizations, armed with new technology, are causing some shifts in the health care space. Retail players and virtual behavioral health companies are likely going to gain market share for treatment services for consumers with mild and moderate mental health conditions (see Health Plans Are Going Retail & Virtual, So What? and The Retail Health Effect). This shift applies to chronic conditions as well. For specialty and primary care provider organizations serving these consumers, this shift is a threat to both growth and profitability.

At the same time, there is growing demand for services anchored in a “whole person . . .