I was a devotee of the book Megatrends as soon as it was published in 1982.;To “predict” the future, John Naisbitt used a method of tracking the trends called content analysis (a methodology was developed by Army intelligence during World War 2). In his initial work, Mr. Naisbitt’s team tracked news stories in hundreds of newspapers across the country and extrapolated the impact if those developments drove the market. Looking back, the predictions in the initial work were uncanny—he foretold a bountiful high-tech economy, the rise of mega corporations like Apple and Nike, and the . . .

Want To Read More? Log In Or Become A Free Member
Resource Available For All OPEN MINDS Circle Members
If you are already a member, log in to your account to access this resource and more.

You can become a free member and get access now. Learn more about the OPEN MINDS Circle Market Intelligence Service Membership. Reach out to our team at info@openminds.com, or call us at 877-350-6463.

A Paid OPEN MINDS Circle Membership provides unlimited organizational access to all OPEN MINDS strategic advice, market intelligence, and management best practices – over 250,000 resources!