Making The Pick On New Services  

How do health care chief financial officers (CFOs) see growth happening in the year ahead? According to a recent survey, 73% think that patient experience enhancement is the most important part of growth priorities, ranking ahead of expanding into new markets (65%), launching new services (64%), increasing community outreach (60%) and M&A activity (38%) (see Grant Thornton Survey: Addressing Patients’ Needs Is Key To Growth In The Healthcare Industry). 

The CFOs also described the criteria for how their organizations prioritized investment and growth opportunities. Thirty-nine percent of CFOs favored “strategic fit with company goals and mission,” and . . .