Consumer Engagement As Competitive Advantage

What’s next for best practice consumer engagement? I was struck by the trends predicted for this year—with more investment in the ‘content’ of engagement, hybrid engagement models, and a focus on consumer experience (see;3 Lessons In Digital Patient Engagement From Healthcare’s ‘Most Wired’ Organizations;and;3 Patient Engagement Trends To Watch In 2024).

Provider organizations are investing more in the ‘substance’ of consumer engagement.There is an increased use of point-of-care consumer education content including video, as well as consumer engagement tools.;Among the most frequently used video resources are . . .