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This executive web forum was delivered on February 25, 2021, and featured OPEN MINDS Executive Vice President Rob Hickernell, MBA, who discussed how to get strategic advantage by using the following digital tools to improve business processes and marketing effectiveness: Online scheduling Digital patient intake process/check-in Customer service bot Google my business listing Use of Google analytics and other analytics packages Social media presence, including YouTube – the #2 search engine in the world Use of content marketing for lead generation Featured Speakers . . .

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