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This presentation took place at The 2023 OPEN MINDS Strategy & Innovation Institute. Emily Del Vecchio, Executive Vice President, and Nicole Garris, Executive Vice President for OPEN MINDS, discussed aligning your brand with organizational strategy; using market research and competitive analysis to measure and examine your competitive brand advantage; developing and rebranding to transform your ideal brand perception into a reality for consumers, staff, and stakeholders; and reflecting the brand experience in your marketing collateral, services, and communications.

https://soundcloud.com/user-202102826/building-a-stronger-brand-reputation-best-practice-brand-management-the-open-minds-2023-seminar/s-ffItQWZ6lv3?si . . .

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