There Is No “Plan B” Alternative To Value: Creating A Value-Focused Competitive Strategy In A Changing Market
This presentation was delivered by Monica E. Oss, Chief Executive Officer, OPEN MINDS on June 7, 2017 at The 2017 OPEN MINDS Strategy and Innovation Institute. In the presentation, Ms. Oss discussed the core elements for competing on 'value' and finding sustainable market positioning in an increasingly competitive and price-sensitive market . . .