Marketing May Not Be Dead – But It Has Certainly Changed

TiVo and DVRs changed television. The iPod changed radio. The internet has changed (and killed some) newspapers. And, it is the era of the internet and social media that has changed marketing (see Marketing Is Dead! Long Live Marketing! all members), leaving most health and human service with outdated marketing strategies and a void in strategic thinking about marketing.

According to OPEN MINDS Vice President of Business Development Jim Jenkins, a new kind of marketing is the key to filling in that void. His premise is that today's customers (both B2B and B2C) make many of their decisions based . . .