What The Top Market Intelligence Requests Tell You About The Market

Executive appetite for market intelligence can tell you much about where any field is at – in terms of both competition and business development. The topics, the type of data, the need for current data, will all let you know what strategic decisions executive teams are wrestling with. (For more on market intelligence, see Five Steps To Better Decisionmaking – From The CIA, Coping With Increasing Management Complexity, and Market, Math & Metrics.)

Market intelligence is the information relevant to an organization's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas . . .