Yelp Comes To Health Care – One More Reason For Online Reputation Management

Well, we should have known it was coming. On August 5, Yelp announced a partnership with ProPublica to update its hospital listings with ProPublica research, plus data from the Centers for Medicare & Medicaid Services' (CMS) Hospital Compare website (see Yelp Expands Its Hospital Reviews: ER Wait Times, Doc Communication Now Available To Consumers). Yelp plans to update the data each quarter for 4,600 hospitals, 15,000 nursing homes, and 6,300 dialysis clinics in the U.S. What will it look like?

So what to do? There are two paths.  First, do nothing – this is one that I . . .