Blue Shield Of California & Lyft Roll Out ‘rideQ’ Non-Emergency Medical Transportation Platform

On September 18, 2019, Blue Shield of California, in collaboration with the Blue Cross Blue Shield (BCBS) Institute and Lyft, began piloting the rideQSM non-emergency medical transportation program. Through this pilot, Blue Shield of California is providing its members in Sacramento with free rides to certain physician offices and other health care provider organizations. The pilot is for Blue Shield members with health maintenance organization (HMO) or preferred provider organization (PPO) health plans through their Sacramento-area employers. More than 1,000 Blue Shield members are eligible to participate.They will be able use the Lyft application to schedule . . .