The Waiting Game—Getting To The Other Side Of The Pandemic Crisis

Executives of every type of organization are in the eighth (or more) week of a waiting game. How long will the pandemic crisis last? Will the recovery be quick or protracted? And, can my organization make it to the other side of the crisis and be sound enough to compete when it's all over?

The answer to the first two questions are not clear. Almost every state is 'reopening' in some form—but commercial reopening is limited and consumer confidence (and behavior) is low (see Only Two States Have Yet To Begin Reopening). And thirty states are moving ahead . . .