Mindful Philanthropy announced their official launch in May 2020 to significantly expand philanthropy for mental health, addiction, and community well-being initiatives. Barbara Ricci, nationally recognized mental health advocate, has been named founding executive director. Seed funders include The John Heller Fund, Well Being Trust, Peg's Foundation, and The Scattergood Foundation.

The nonprofit has identified three primary channels to achieve their goal including: maximizing donor impact through strategic giving by connecting new and interested donors to subject matter experts and experienced behavioral health funders as they consider high-impact opportunities for funding; increasing overall investment in behavioral health programs . . .

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