I’ve spent a lot of time the past two weeks working with provider organization executive teams on strategy. The focus has been how to get organizational strategy on track—specifically how to change the current strategy (pre-pandemic) to a strategy that will be relevant to and sustainable in the post-crisis period.

But there is one common misconception that is troubling. Almost every executive team member keeps talking about being forced to use telehealth as proof of their organization’s ability to “innovate.” And I’ve heard more than one say that their “recovery strategy”—their big change . . .

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