TikTok, The Clock Is Ticking On Your Social Media Plans

The headline Not Just for Dancing Teens: Some Charities See Potential In TikTok Fundraising caught my eye recently and got me thinking about the need to continuously expand our horizons. Provider organizations need to invest in virtual marketing, factoring in what works across all generations of consumers; pay attention to current trends; and leverage online presence to attract new consumers, referrals, and donors.

As I’ve written before, managing “online presence”—websites and social media—will become more important for health and human service provider organizations in the year ahead (see Telehealth Isn’t All That’s Gone Virtual In . . .