The Keys To Being “Preferred”

As executive teams look at their strategies for the “next normal” year ahead, portfolio management is a big issue. What services to discontinue—or at least to discontinue investments in—is one issue. The other is deciding on what to invest in—what is the right market opportunity. And, in my recent keynote, Preparing for The Future – The Trends Driving Change in Behavioral Health Services, at the New Jersey Association for Mental Health and Addictions Agencies 2021 Annual Spring Conference, I discussed the three possibilities in market positioning for new service lines—cash-paying niches, centers of excellence, and “preferred . . .