Marketing As Strategy

I've been thinking about marketing a lot lately. Or more specifically, I've been thinking a lot about the growing competition—for consumers, for health plan contracts, and for clinical talent—and the marketing strategies required to maintain revenue and to grow. There’s the growing footprint of retail clinics providing specialty services (see The Retail Health Effect). And the recent Amazon acquisition of One Medical (see Amazon To Acquire Primary Care Provider One Medical For Almost $4 Billion). CVS announced their pending 'big' investments in primary care (see CVS Plans To Make A Major Primary Care Play By . . .