Who are your competitors? By definition they are the organizations that compete for the same resources or offer an alternative solution to consumers.
It is common to think about the competition in terms of the “here and now.” Our recommended model for competitive analysis is to identify the specific service lines (by consumer cohort and solution)…

Analyzing the competition requires asking several key questions. Which organizations have service lines that compete with your key service lines for consumers and contracts? What is the brand reputation of the services of these organizations in the marketplace? What is the quality and performance of their services, and how sound and stable is their financial…

A big question right now for small specialty provider organizations is how to remain financially viable. The answer for most will be to develop a unique selling proposition (USP) that differentiates them from the competition in a niche market. A USP is a combination of those unique features (e.g., cost, quality, performance, availability, technology, leadership,…

OPEN MINDS Founder and Chief Executive Officer Monica E. Oss often says that developing strategy is part science, part art. The science is the market intelligence component of the equation—understanding market trends, what funders and consumers want, and the competition for both funders and consumers. The art is interpreting and using that market intelligence to…