Blue KC Expands Partnership With HealthMine To Extend Digital Rewards Program To ACA Members

Blue Cross and Blue Shield of Kansas City (Blue KC) expanded its partnership with HealthMine, Inc. to build an incentives and rewards program for Blue KC's individual and family Affordable Care Act (ACA) members. HealthMine had already been providing an incentive and reward program for Blue KC's Medicare Advantage (MA) plans.

HealthMine will also deploy digital Health Risk Assessments (HRAs) for Blue KC's ACA and MA lines of business. Blue KC will roll out the program to all ACA Individual Family Plan members at the beginning of 2021.

Blue KC entered the individual ACA market for 2021 . . .