Blue Cross and Blue Shield of Kansas City (Blue KC) expanded its partnership with HealthMine, Inc. to build an incentives and rewards program for Blue KC’s individual and family Affordable Care Act (ACA) members. HealthMine had already been providing an incentive and reward program for Blue KC’s Medicare Advantage (MA) plans.
HealthMine will also deploy digital Health Risk Assessments (HRAs) for Blue KC’s ACA and MA lines of business. Blue KC will roll out the program to all ACA Individual Family Plan members at the beginning of 2021.
Blue KC entered the individual ACA market for 2021. The company believes that expanding the HealthMine automated consumer engagement program will help Blue KC uncover personalized health insights about these members and help them stay connected. The Blue KC MA rewards program has seen consumer engagement and treatment compliance increase among members registered with the HealthMine program.
Blue KC’s member rewards program for ACA will distribute digital outreach (including email and SMS communications) to direct members to take actions, encourage completion of a digital health risk assessment, and reward members for completing assigned activities. The member data gleaned from the digital HRAs will be used to help the Blue KC team determine if members receive needed care and are connected to the right health programs and services.
HealthMine delivers member experience and personalized member engagement and rewards through scalable, efficient digital solutions—making a powerful impact on health plan financial and quality performance. The solutions focus on meeting members where they are and facilitating compelling, tailored outreach to encourage consumer engagement with health care decisions. Every facet of the program is member-centric—from the web or mobile application experience to the individualized library of NCQA-certified health education content to the ability to select specific gift card rewards for completing certain actions—all leading to more rewarded members. HealthMine clients have transparency into real-time, actionable insights on the success of member engagement and satisfaction initiatives, as well as the ability to identify priority areas of opportunity to improve quality measures and Star Ratings.
Blue KC is a large non-profit health insurer in Missouri, and the only non-profit commercial health insurer in Kansas City. It provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Blue KC is an independent licensee of the Blue Cross and Blue Shield Association.
This was reported by HealthMine, Inc. on January 5, 2021.
Contact information: Bryce Williams, President and Chief Executive Officer, HealthMine, Inc., 2911 Turtle Creek Boulevard, Suite 1010, Dallas, TX 75219; 469-730-5320; Website: https://www.healthmine.com/about/get-started/
Contact information: Lori Rund, Vice President, Government Programs, Blue Cross and Blue Shield of Kansas City, 2301 Main Street, Kansas City, MO 64108; 816-395-2222; Website: https://www.bluekc.com/consumer/contact.html
