Are You Ready For Your Diamond?

Artificial intelligence (AI) may be in its infancy, but its effects on commerce already are significant. Today, AI-powered tools help customers "try on" clothing (see Retailers Want AI To Solve Online Shopping’s Biggest Problem). Retailers are witnessing up to 20% of their referral traffic originating from AI chat interfaces versus traditional search engines (see When AI Becomes The Buyer: How Agentic Commerce Is Reshaping Retail). And agentic AI is enabling sellers to deepen customer relations and increase sales (see The Future Of B2B Sales: How Growth Champions Rewire Their Playbooks With AI).

As executive teams rush to adopt . . .