Building An ROI For Social Service Referrals

The payer push for integrated approaches—medical, behavioral, social—to manage consumer care continues to gain momentum. What has been surprising to me is the amount of health plan investment in addressing the social determinants of health (SDOH). UnitedHealthcare just launched its Community Catalyst initiative to address food insecurity, homelessness, health disparities, access to health care, and the need for wraparound social services among residents of public housing and the homeless (see UnitedHealthcare Launches Community Catalyst Initiative To Address Social Determinants Of Health). Humana, as part of its Bold Goals social determinants program, is deploying the community service referral platform . . .