Crossing The Rubicon

Among the many workforce challenges faced by non-profit health and human service organizations, the next significant challenge to bubble up is recruiting fundraisers. The pandemic has not only disrupted competition for consumers and contracts—but also for donors. Among the top ten leadership challenges reported by non-profit executives in a recent survey, five of them relate to donors and fundraising—difficulty acquiring donors, lack of awareness among potential donors, difficulty in cultivating donors, ineffectiveness of traditional fundraising, and difficulty retaining donors (see 2023 Nonprofit Leadership Impact Study).

In particular, donor retention rates have been problematic in the post . . .