By Monica E. Oss, Chief Executive Officer “You don’t have to reinvent the wheel, just attach it to a new wagon.” Mark McCormack Managing the top line is key for every executive team. Without top line revenue, organizations can’t generate “bottom line” profits. The big question is how to maintain a competitive edge and get enough of the contracts and the consumers to fuel your organization’s mission. This is a multi-pronged strategic issue. How to make sure current service lines “evolve” to keep up with consumer and payer needs. How to “innovate” and launch a pipeline of successful new services. How to develop an online presence and…
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