Does It Matter That They Can’t Find You Using Google?

Have you done the web search test? Think about how your target audience (consumer, family member, referral source, health plan, potential employee, etc) would search online for services like the ones you provide. For example, “child psychologist in Pittsburgh.” Put that into Google (or Bing, or Facebook or any other online search platform you use)—does your organization come up on the first page of search results? If not, your team needs to focus on search engine optimization (SEO). SEO simply means optimizing the content and design of your website to make it attractive to search engines, so that when . . .