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Online reviews matter—no matter how annoying or problematic. How much is the question. Studies of consumer use of online reviews in selecting provider organizations and clinicians vary. One study found the rate to be 73% of consumers (see;The Role Of Tracking Reviews In The Age Of Healthcare Consumerism). Another, 59% (see;Consumer Experience In Healthcare).

The question for provider organization executive teams is how to affect those online reviews. The factors that go into online reviews of health care services was the focus of a recent study—Online Reviews Of Health Care Facilities.

An analysis of . . .

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