‘Going Digital’ For A Better Consumer Experience
Can health and human service organizations have a great consumer experience that does not have a digital component? Increasingly, the answer to that question is “no.” Even for the most personal of experiences (dating, banking, shopping, etc.), Americans now expect a convenient tech-enabled interface.
Ravi Ganesan, President and CEO and Core Solutions, Inc. and Adam Bauer, Senior Manager, Life Sciences and Health Care at Deloitte Consulting LLP , provided a framework for addressing this issue during their presentation Connecting The Dots From Data To Value.
They defined the goal – the digital transformation – as “the profound and accelerating transformation of business . . .