By Monica E. Oss I’ve heard it far too often—you can’t plan in a crisis. Too much changing. But I disagree. My view, which is supported by the research, is that organizations that plan in a crisis and invest in growth during the crisis, are the organizations that survive and thrive post crisis (see Is Your Organization In The 17% Or The 9%—Or Somewhere In Between?) But even for the executive teams that have put planning on hold during the crisis, the time for a plan for sustainability in the “next normal” is now. The end of the pandemic public health crisis period is in sight. The next nine months will…
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