“If you don’t know where you’re going, any road will get you there…” is a famous adage attributed to Lewis Carroll. And I would add that if you do know where you’re going, there is likely more than one road that can take you there. This is an important clarification for any executive team in the midst of developing strategy. Set objectives first—and then evaluate the (many) possible options for getting there.

The fact that there are divergent paths to the same end was illustrated during our recent Executive Web Forum, Emerging Models For Integrated ‘Whole . . .

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