‘Leaning In’ To Medicare: Social Needs Opportunities

For many specialty provider organizations, Medicare hasn’t really been a great market opportunity. The benefits are narrowly defined to those that are medical in nature, and the administrative requirements are daunting. But I left The 2020 OPEN MINDS Strategy & Innovation Institute presentation by Allison Rizer, MHP, MBA, the former vice president of strategy and health policy at UnitedHealthcare, Emerging Models & New Benefits For Individuals Dually Eligible For Medicare & Medicaid, thinking about the very interesting window to demonstrate value in Medicare Advantage plans in the midst of the pandemic.

The opportunity is with the Medicare/Medicaid dual . . .