Make Your Innovation Incremental

Most of the time, when executives talk about thinking, they're thinking of “the next big thing.” That “BHAG” (big hairy audacious goal) of the organization and its executive team. The out-of-the-box new service that an organization can offer that meets the needs of consumers in the future. The “paradigm shift” for the organization.

But executive teams also need to think about how to incorporate innovation into the ongoing work of its teams. After all, innovation is defined as a new idea that can be translated into a service that creates value for consumers. There is no . . .