More Virtual Care Requires More Virtual Marketing

It should come as no surprise that more health care has gone virtual. The pandemic has continued to cultivate consumer expectations to have increased virtual accessibility when it comes to their health care. Case in point, early stats from the Centers for Disease Control and Prevention found that the first three months of 2020 saw 1.6 million telehealth encounters—up from 1 million in the same three months of 2019 (see Trends In The Use Of Telehealth During The Emergence Of The COVID-19 Pandemic — United States, January–March 2020). As of last summer, telehealth use continue to rise . . .