Moving Payer-Sponsored Mobile Apps From Neat To Necessary

Right now in health and human services, we’re trying to move mobile apps from the “early adopter” group to the broader population (see For Apps, Consumers Are In and Is There Any Regulation Of Health Care Apps?). This means crossing the disruptive innovation “chasm” – a concept discussed by Geoffrey A. Moore in his book, Crossing the Chasm.

The concept? There is a chasm between the “early adopters” of any product or technology, who are excited about innovation for the sake of innovation, and the “early majority,” who need the new technology to be a pragmatic, affordable tool. Getting from . . .