How Much Are ‘Amenities’ Worth To Your Consumers?

Luxury sheets. Wood floors and marble bathtubs. Maid service and gourmet meals. These are upgrades that you might be looking for at a five-star hotel or spa…but what about at a hospital?

New research from Boston University’s School of Hospitality Administration (SHA) shows that consumers are willing to spend 38% more for a hospital room if it has “the right kind of hotel-quality upgrades,” such as interior design, hospitality-trained staff, and technology upgrades (see Checking Into Hotel Hospital: Patients Willing To Pay More For Rooms With Five-Star Amenities). The study surveyed 400 people who . . .